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LEads SDSU
This semester, I worked with the San Diego State Athletic Department to create the logo and branding for their new Diversity and Inclusion program called LEADS. The department wanted the visuals to represent the program's mission of unity and equity while also staying true to SDSU Athletics' existing branding.
In order to be as inclusive as possible, I decided to go with a more abstract design concept. The main theme of my branding is the gradient shades of SDSU's official red. Having the gradient was a really great way to celebrate diversity by representing all of these different people from different backgrounds coming together at SDSU.
![Untitled-120-1.png](https://static.wixstatic.com/media/ee19d7_450782af890a42c28d3ca564ca9eca2f~mv2.png/v1/crop/x_0,y_297,w_1280,h_503/fill/w_829,h_326,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Untitled-120-1.png)
![Untitled_Artwork 104.png](https://static.wixstatic.com/media/ee19d7_e3b006d4f5184e7ba7debbe6bf16d7e1~mv2.png/v1/fill/w_1045,h_653,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/Untitled_Artwork%20104.png)
typography
![LEADS_type-02.png](https://static.wixstatic.com/media/ee19d7_a25743c08d2048c29e162059de1bad9a~mv2.png/v1/fill/w_864,h_486,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/LEADS_type-02.png)
color palette
![LEADS_colors-01.png](https://static.wixstatic.com/media/ee19d7_20c084f2c6a248a78585af5c15684929~mv2.png/v1/fill/w_864,h_486,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/LEADS_colors-01.png)
Click on an image to learn more.
POWERPOINT
![LEADS Logo](https://static.wixstatic.com/media/ee19d7_50beb5a63e7d490cbd2bfa18b5619a99~mv2.png/v1/fill/w_584,h_329,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Untitled-112-1%203.png)
![LEADS Website](https://static.wixstatic.com/media/ee19d7_5ce27d1821594360aa1de7afc7265ee1~mv2.png/v1/fill/w_396,h_1180,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/LEADSwebpage%202_PNG.png)
![LEADS One Pager](https://static.wixstatic.com/media/ee19d7_1fb65d781e98413cadf2f87beb2155ad~mv2.png/v1/fill/w_331,h_429,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/IMG_1612_PNG.png)
![LEADS Pattern](https://static.wixstatic.com/media/ee19d7_f9b35f16ce664a358184f6013a750279~mv2.png/v1/fill/w_583,h_328,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/IMG_1323_PNG.png)
![IMG_1649.PNG](https://static.wixstatic.com/media/ee19d7_43440a4350624b0b805e0495c5c68ca0~mv2.png/v1/fill/w_396,h_396,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/IMG_1649_PNG.png)
![LEADS Topography](https://static.wixstatic.com/media/ee19d7_450782af890a42c28d3ca564ca9eca2f~mv2.png/v1/fill/w_582,h_364,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Untitled-120-1.png)
![LEADS Graphic Circle](https://static.wixstatic.com/media/ee19d7_d51f9808ef4e483bbef0e0400d0c673c~mv2.png/v1/fill/w_687,h_515,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/IMG_1402%202_PNG.png)
![](https://static.wixstatic.com/media/ee19d7_401a2880a9b14b468df4425e4ee1af4d~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_401a2880a9b14b468df4425e4ee1af4d~mv2.png)
![](https://static.wixstatic.com/media/ee19d7_9f10b4c0ec5941f684d90f898e29df76~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_9f10b4c0ec5941f684d90f898e29df76~mv2.png)
![](https://static.wixstatic.com/media/ee19d7_0fbc58180c5244708725e8f191c7e398~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_0fbc58180c5244708725e8f191c7e398~mv2.png)
![](https://static.wixstatic.com/media/ee19d7_01273213de0a46cc813aad6da8daf73c~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_01273213de0a46cc813aad6da8daf73c~mv2.png)
![](https://static.wixstatic.com/media/ee19d7_bd877e65f98c458b95e93a431f170d1f~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_bd877e65f98c458b95e93a431f170d1f~mv2.png)
![](https://static.wixstatic.com/media/ee19d7_696a815489d04063bbff9b1180eb6d38~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_696a815489d04063bbff9b1180eb6d38~mv2.png)
![](https://static.wixstatic.com/media/ee19d7_b8c2f6e872ee4bfd845a58439ffc236b~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_b8c2f6e872ee4bfd845a58439ffc236b~mv2.png)
![](https://static.wixstatic.com/media/ee19d7_66f59b64ff1342bba595a603ea98b9ee~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_66f59b64ff1342bba595a603ea98b9ee~mv2.png)
![](https://static.wixstatic.com/media/ee19d7_7e171a35467445f5bf0ddedd86425f4b~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_7e171a35467445f5bf0ddedd86425f4b~mv2.png)
![](https://static.wixstatic.com/media/ee19d7_d726257e67c641ae865f795c9afb4027~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_d726257e67c641ae865f795c9afb4027~mv2.png)
![](https://static.wixstatic.com/media/ee19d7_4c273b3149cb45e9afb365381bcc7f15~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_4c273b3149cb45e9afb365381bcc7f15~mv2.png)
![](https://static.wixstatic.com/media/ee19d7_247e20d8bad249f090ba0f0d6b0fcbfa~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_247e20d8bad249f090ba0f0d6b0fcbfa~mv2.png)
![](https://static.wixstatic.com/media/ee19d7_61aea748ce6a4014b43d98a1c0f48c0a~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_61aea748ce6a4014b43d98a1c0f48c0a~mv2.png)
![](https://static.wixstatic.com/media/ee19d7_61cf2b3124f944bbb77e841dc31e145a~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_61cf2b3124f944bbb77e841dc31e145a~mv2.png)
![](https://static.wixstatic.com/media/ee19d7_d3c1f4dc70724d2fb2436af50dfef1af~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_d3c1f4dc70724d2fb2436af50dfef1af~mv2.png)
![](https://static.wixstatic.com/media/ee19d7_4da8521ae9f748eda3116394cfce95ae~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_4da8521ae9f748eda3116394cfce95ae~mv2.png)
![](https://static.wixstatic.com/media/ee19d7_be4d788a558d490ca8fd6e946f891c19~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_be4d788a558d490ca8fd6e946f891c19~mv2.png)
![](https://static.wixstatic.com/media/ee19d7_20676f896c8f488cb01b40ed7eb8e09f~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_20676f896c8f488cb01b40ed7eb8e09f~mv2.png)
![](https://static.wixstatic.com/media/ee19d7_8fda1fb2c14e441096179c5c268b6e34~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_8fda1fb2c14e441096179c5c268b6e34~mv2.png)
![](https://static.wixstatic.com/media/ee19d7_eaefd7e97a8a4e59bb739b381b2b225e~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_eaefd7e97a8a4e59bb739b381b2b225e~mv2.png)
![](https://static.wixstatic.com/media/ee19d7_fbfc0ddcac434874ae34927c63ed109f~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_fbfc0ddcac434874ae34927c63ed109f~mv2.png)
![](https://static.wixstatic.com/media/ee19d7_c1838e8096f84969b95a24ecede7410a~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_c1838e8096f84969b95a24ecede7410a~mv2.png)
![](https://static.wixstatic.com/media/ee19d7_a26c18ab1ea24d8f80f1d73c42b7bf32~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_a26c18ab1ea24d8f80f1d73c42b7bf32~mv2.png)
![](https://static.wixstatic.com/media/ee19d7_76c55608430a4975a7c540a74f9e1837~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_76c55608430a4975a7c540a74f9e1837~mv2.png)
![](https://static.wixstatic.com/media/ee19d7_64f9c6cc1a594f5da67f127fbb9bcf09~mv2.png/v1/fill/w_188,h_106,q_90/ee19d7_64f9c6cc1a594f5da67f127fbb9bcf09~mv2.png)
Process
![Untitled-125-1.png](https://static.wixstatic.com/media/ee19d7_21de06a7298c489ca8a3a4082715768f~mv2.png/v1/fill/w_874,h_673,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/Untitled-125-1.png)
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